top of page

Paradigm Shift Sports represents Altra in Alberta, Saskatchewan, Manitoba & BC's East Kootenay region


Unleashing human potential by inspiring the world to move naturally.

Altra wants everyone who is capable of running to experience the thrill of finishing their first race, setting a new personal record and shattering limits they never thought they could overcome.  Altra uses run-improving footwear, unmatched education and inextinguishable passion for running to inspire everyone to lace up, hit the open road or trail and start running. Our mission to get everyone out and running may be bold, but we won’t stop trying until it’s a reality.

bottom of page