Altra footwear

Paradigm Shift Sports represents Altra throughout Western Canada


Unleashing human potential by inspiring the world to move naturally.

Altra wants everyone who is capable of running to experience the thrill of finishing their first race, setting a new personal record and shattering limits they never thought they could overcome.  Altra uses run-improving footwear, unmatched education and inextinguishable passion for running to inspire everyone to lace up, hit the open road or trail and start running. Our mission to get everyone out and running may be bold, but we won’t stop trying until it’s a reality.


The thing about feet is, they're shaped like feet.

That's why Altra's are too.  Since day one the focus has been on making functional, FootShape footwear that allows your toes to spread out naturally and the big toe to remain in a straight position.  This encourages improved stability, power and most importantly, added comfort.  Whether you're on the trail, the road, or anywhere in between, FootShape lets your feet be feet. 


Every Altra shoe is built with Balanced Cushion

This positions the heel and forefoot at an equal distance from the ground.  This natural foundation encourages optimal alignment, better form and a low-impact landing.  Whether you prefer max cushion, low cushion or something in between, Balanced Cushioning lets your feet move naturally at every step.

Altra Store Locator